About us
A specialty roastery keeping South Indian filter coffee honest
Noru Coffee is a specialty coffee roasting company inspired by South India's rich filter coffee tradition, built with the sourcing discipline, roast control and quality systems of a modern production house.
Our mission
Exceptional coffee, long relationships
To deliver exceptional coffee through quality sourcing, precision roasting and long-term customer relationships, while preserving the authentic South Indian coffee experience.
Our vision
One of India's most trusted coffee brands
To become one of India's most trusted coffee brands across retail, hospitality and commercial sectors by combining tradition with modern roasting excellence.
Our sourcing
Karnataka estates, lot by lot
- Premium estates across Karnataka's coffee belts
- Both Arabica and Robusta, selected for the blend they will serve
- Fresh harvests, bought in planned intakes rather than open-market lots
- Long-standing grower relationships and responsible buying practices
Processing
Cleaning, sorting and grading before blend formulation, followed by a quality inspection on every intake.
Roasting
State-of-the-art German roasters, developed roast profiles, batch-level consistency and roast-to-order freshness.
Quality assurance
Freshness checks, cup testing, controlled storage and premium packaging that protects aroma in transit.
Who we serve
From a single kitchen to a hundred outlets
Noru supplies across nine customer segments, each with its own packaging, pricing and delivery rhythm.
Founders
The people behind Noru
Ritesh Vishnu
Co-founder
Leads sourcing and business partnerships — selecting estate lots across Karnataka and building the hospitality, retail and corporate accounts Noru supplies.
Sagar
Co-founder
Leads roasting and operations — developing blend ratios, locking roast profiles and keeping every batch consistent from roastery to dispatch.